On February 4th, the German Business Association organized a masterclass for its member companies titled “Category Management: A Key to Effective Business in Modern Retail”. The master class was led by Haikanush Tonoyan, the Commercial Director of ZigZag and an ECR expert. During the event, participants received important information about category management strategy, its significance, and its implementation. Practical exercises reinforced this knowledge. We would like to thank everyone for their active participation and such an interesting meeting.