German Business Association Celebrates Its 10th Anniversary
On April 16, the German Business Association in Armenia (DWV) celebrated its 10th anniversary, marking a decade of promoting German-Armenian business relations, fostering partnerships, and supporting the development of the bilateral business community. The anniversary event brought together DWV members from Armenia and Germany, along with international and local partners, to reflect on the Association’s achievements over the past 10 years. The evening featured remarks from Deputy Minister of Economy of the Republic of Armenia Anushik Avetyan, German Ambassador to Armenia H.E. Claudia Busch, Armenian Ambassador to Germany H.E. Viktor Yengibaryan (via video message), and Alena Akulich, Regional Director for Eastern Europe at the German Eastern Business Association. The speakers highlighted the Association’s significant role in strengthening Armenian-German economic ties and facilitating new opportunities for cooperation, exchange, and business connections between the two countries. They also shared perspectives on the current state and future potential of Armenian-German relations, emphasizing the promising outlook for further economic collaboration. The German Business Association in Armenia extends its sincere gratitude to all partners and sponsors whose support contributed to the success of the event. Gold Sponsors: Optima Trade (Oprint), Alfa Pharm Pharmacy Chain, TeamViewer Armenia, Codeex, Berlin Optic, Bacon Meat Products, United Technical Service, Yerevan-Audit Consult CJSC, Gyumri Beer, Ri Trend (Outfit AM), and Gourmet Lab. Silver Sponsors: SCHNEIDER GROUP Armenia, Gebrüder Weiss Armenia, Megafood Armenia, and Sergey Brutyan.
“Be My Guest” event at DWV member company “Green Rock”
On April 10, the German Business Association in Armenia held another edition of its now-traditional “Be My Guest” networking series in Dilijan, hosted by member company Green Rock. The meeting opened with welcoming remarks by Green Rock CEO Katerina Danekina, DWV Board President Artashes Margaryan, and DWV Executive Director Meri Navasardyan. During the event, Green Rock presented its strategic vision and ongoing projects in Dilijan, highlighting initiatives aimed at contributing to the city’s sustainable urban development, tourism potential, and investment attractiveness. Participants also learned about the company’s development priorities and future plans. The program continued with a guided site visit, where guests observed the progress of construction works and explored the scope of the ongoing developments.
“Get Ready for Hannover Messe” Webinar
On 13 March, we successfully hosted the webinar “Get Ready for Hannover Messe”, designed to help Armenian companies prepare effectively for Hannover Messe 2026, a global platform for industrial innovation and international business partnerships. During the session, participants received a comprehensive overview of the trade fair, including its history, main industry segments, key preparation steps, important side-events, practical checklists, as well as effective strategies for networking and customer acquisition. A special thank you to our expert speakers, Dr. Veronika Luebke and Anna Klose, for their insightful and practical presentations. Dr. Veronika Luebke has been active in international business development since 2006, focusing on Eastern Europe, Central Europe, and the Caucasus region. She is the Founder and Managing Director of Bridge-One-Seven GmbH in Berlin. Anna Klose, Co-Founder of BCE Business Connect Executives, brings more than sixteen years of experience in project management and business development, supporting international companies entering the German and European markets.
New Service from Gebrüder Weiss
Gebrüder Weiss launches weekly overland groupage service from China to Georgia International logistics company Gebrüder Weiss is expanding its transport services between China and Georgia. A new weekly overland groupage service to Tbilisi is now available, offering an efficient alternative to air, sea, and rail freight. The new route ensures seamless cargo transportation from across China to Tbilisi via Central Asia. Compared to ocean freight, the overland solution provides shorter transit times, while offering significantly lower costs than air freight. The service is designed for companies in the South Caucasus that regularly import products from China, including electronics, consumer goods, and spare parts for machinery and vehicles. Cargo is collected nationwide throughout China and consolidated at the company’s main logistics hubs in Shanghai, Shenzhen, Suzhou and Urumqi. From there, consolidated shipments are transported overland to Khorgos at the Chinese-Kazakh border. The transit time from Khorgos to Tbilisi averages approximately 22–25 days. “Many companies are primarily looking for stable transit times and predictable costs. Our groupage service offers a reliable solution that operates independently of rail schedules or limited wagon capacity,” says Alexander Kharlamov, Country Manager Georgia at Gebrüder Weiss. Shipments are distributed across Georgia from the company’s logistics terminal in Tbilisi, which was expanded for the third time in 2024. From Tbilisi, onward deliveries are also available to Armenia.With this new route, Gebrüder Weiss continues to strengthen its presence along the so-called Middle Corridor — a key trade route connecting China and Europe via the Caucasus. The company aims to provide businesses in growing markets with greater supply chain diversification and additional transport options. Gebrüder Weiss is a global logistics provider with more than 8,600 employees and 180 locations worldwide, including branches in Georgia, Armenia, Kazakhstan, Turkey, and Uzbekistan. More Information can be found here. 3_GW Tbilisi 4_GW Tbilisi_2 (1)
General Assembly of the DWV Members
On February 26, one of the German Business Association’s most important events took place: the General Assembly of DWV members. The event was opened by Artashes Margaryan, Board President of the German Business Association, who spoke about the Association’s priorities and goals for the coming years. Mr. Lars Hennig, Deputy Head of Mission, German Embassy Yerevan, shared insights on the development and prospects of Armenian-German economic relations. Mrs. Meri Navasardyan, Executive Director of the Association, presented an overview of the DWV’s 2025 activities, initiatives, and key partnerships, along with the goals and important events planned for 2026. A brief presentation by Mr. Dmitry Chervyakov, analyst at Berlin Economics, a partner of the German Business Association, highlighted the results of recent analyses. The event included active discussions and a Q&A session, fostering direct dialogue among participants.
Be My Guest by Vitromed Medical Center
On February 13, the German Business Association, together with its members, visited the “Vitromed” Medical Center. Mr. Hakob Melikyan, Director of the medical center, organized a tour for the participants and presented the history of the center, the services provided, and highlighted the cooperation with the University Clinic of Lübeck in Germany. During the tour, participants became familiar with the center’s facilities, equipment, and operating rooms. After the tour, the event continued with a reception, allowing participants to network and continue discussions in an informal setting.
Be My Guest at Metroshin
On January 22, the German Business Association visited the construction company “Metroshin.” A tour and a presentation were organized for the Association’s representatives and member companies. During the presentation, the history of the company, its implemented projects, as well as its vision and mission were introduced. During the visit, a cooperation agreement was signed between the Association and the Executive Director of “Metroshin,” as a result of which the company officially joined the German Business Association. Following the official part of the event, a reception was held for the participants, providing an opportunity to continue their discussions.
Meeting at the “Green Rock” Company
On January 14, a meeting took place between the Chairman of the Board of the German Business Association, Artashes Margaryan, and the CEO of the company “Green Rock,” Katerina Danekina. The project manager of the German Business Association, Shushanna Tadevosyan, and “Green Rock”’s Head of Government and External Relations, Nare Haroyan, also participated in the event. During the meeting, various discussions were held regarding the activities of both organizations and potential collaboration opportunities. Within the framework of the meeting, a cooperation agreement was signed, officially making “Green Rock” a member of the German Business Association.
Christmas Networking Event of the German Business Association
On December 19, the German Business Association held its annual Christmas Networking Event. As in previous years, representatives of the Association’s member organizations, along with local and international partners, were invited to participate. The event featured welcome addresses by Lars Hennig, Deputy Ambassador of the Federal Republic of Germany to Armenia and member of the DWV Advisory Board, and Artashes Margaryan, Chairman of the DWV Board. Mrs. Meri Navasardyan, Executive Director of the German Business Association, also delivered a brief presentation. In her remarks, she outlined the Association’s activities, events, key projects, and strategic partnerships planned in 2025. New members of the Association were given the opportunity to introduce themselves and present their companies to fellow members. The evening continued in a warm and welcoming atmosphere, serving as an excellent platform for networking, meaningful discussions, and the development of potential future collaborations.
“International Arbitration, Export and Import Contracts, and Protection of Foreign Investments”
On December 5 and 6, the expert conference “International Arbitration, Export and Import Contracts, and Protection of Foreign Investments” was held, organized by the German Foundation for International Legal Cooperation (IRZ) and the German Business Association (DWV). During the conference, experts arriving from Germany presented reports on the following legal topics: dispute resolution, export and import contracts, investment protection, and regulatory frameworks. Members of the German Business Association, as well as representatives of the Ministry of Justice of the Republic of Armenia, the Chamber of Advocates of Armenia, and the Chamber of Commerce and Industry of Armenia, were invited to the event. The conference was moderated by Meri Navasardyan, Executive Director of the German Business Association.